Product

Why MattoBoard’s Deep Render is a Game-Changer for the A&D Industry

MattoBoard's Deep Render is revolutionizing the design landscape by bringing 3D photorealistic rendering to the web.

June 10, 2024
.
10 min

MattoBoard's Deep Render is revolutionizing the design landscape by bringing 3D photorealistic rendering to the web. With just one click, designers can transform their mood boards into ultra-high-quality images, something previously confined to desktop-based software. This breakthrough allows for an unprecedented level of realism online, eliminating the need for early sample orders and complex 3D software.

For A&D professionals, Deep Render introduces a new standard of web-based realism. Traditional rendering software can take hours to produce presentation-ready images, but Deep Render enables designers to achieve photorealistic results in minutes. Deep Render minimizes physical waste and bypasses extensive photography setup and editing times, allowing designers to confidently present realistic versions of their projects without unnecessary sample orders.

What this Means for Designers

Just as Adobe revolutionized publishing with WYSIWYG, MattoBoard's Deep Render is transforming interior design by ensuring that what designers see on their screens is precisely what clients will receive in the real world. Deep Render eliminates guesswork, speeds up changes and iterations, avoids delays due to sample lead times, and sets a new standard for design precision and client satisfaction.

Transformative Quality

Deep Render transforms design visualization by producing photorealistic images that enhance decision-making confidence. Utilizing advanced, full path-tracing, it captures every product detail with remarkable accuracy, from textures and lighting to shadows and reflections. This precision reduces the need for physical samples, streamlining the design process and promotes a more sustainable workflow. Designers can present their work to clients with the assurance that their mood board both accurately represents the physical products and also looks visually beautiful thanks to Deep Render's advanced shadow and lighting. 

Rapid Rendering Time

A designer's time is invaluable. Traditional rendering tools often require hours to produce high-quality images, hindering productivity. Deep Render, leveraging the latest cloud computing and optimized algorithms, delivers stunning results in minutes. This rapid rendering capability allows for quick iterations and real-time adjustments, significantly accelerating the design process. By eliminating lengthy rendering times, Deep Render empowers designers to focus more on creativity, bringing their visions to life more efficiently and realistically than ever before.

What this Means for Brands

The global interior design materials market has long been dependent on physical samples. Deep Render sets a new industry standard for virtual sampling with VSamples© by offering designers ultra-photorealistic renders of real-world materials. As designers can now experience materials virtually without needing physical samples first, this revolutionizes marketing efficiencies and significantly reduces the costs associated with sample production for brands. 

Stronger Sampling Conviction

The realism of Deep Render empowers designers to make well-informed sampling decisions, providing them with stronger conviction when ordering physical samples and completely eliminates guesswork. Designers will now have products on screen that look so real that they can almost touch them. Therefore allowing them to skip initial sample orders and only order once they have client approval. This informed approach saves brands thousands of dollars on unnecessary sampling, returns and shipping costs, ensuring that when samples are sent, they are more likely to be specified for the project. The sample board and sampling process has evolved to an ultra-realistic virtual board, and if a brand is not on the board it is not being ordered. 

 

A New Form of Marketing

Deep Render empowers brands to work more creatively and display their products in a novel way, creating unique and eye-catching marketing campaigns. This novel yet photorealistic approach to product display captures the imagination of customers, enticing them with unique visual experiences that resonate in today's digital-centric world. Deep Render allows brands to enhance their marketing efficiencies on a large scale and provides instant product shots, eliminating the need for visualization studios and post shoot editing. This streamlines content creation for brands and gives them a platform to exercise creativity and think outside the box for marketing campaigns. 

Conclusion 

Deep Render is set to transform the architecture and design industry by bringing unmatched photorealism to web-based rendering. This innovative feature allows designers to move from mood boards to high-quality images with unprecedented speed and accuracy, enhancing both the design process and sustainability efforts. By reducing reliance on physical samples and significantly cutting rendering times, Deep Render empowers designers and brands to work more efficiently and creatively. With plans to integrate Deep Render into virtual shopfronts, advanced AI-driven recommendations for personalized design solutions, and visualisation discovery. Deep Render will redefine the interior design industry, with MattoBoard as the go-to platform for designers worldwide.

View all