Virtual Sampling is revolutionizing the way we work with materials and products. Mattoboard is spearheading this digital shift in the A&D industry with Mattoboard Creator and VSamples©.
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In recent years, the Interior Design and Architecture industry has seen a significant shift towards digitalization. As technology continues to evolve, it's becoming easier to create digital representations or 'digital twins' of physical products and materials. A new and upcoming category in the design industry we refer to as; A&D Virtual Sampling, is revolutionizing the way Designers and Brands share materials and products in the design and curation process. Mattoboard is at the forefront of this evolution, creating what we call VSamples©. Combined with the most innovative real-time rendering in the web-browser and advances in 3D capturing capabilities on the web, we have also created the Mattoboard Creator. The Mattoboard Creator is a virtual Sample library and virtual studio table for Interior Design professionals to curate VSamples© into virtual mood-boards for projects in seconds! Now with access to so many more brands and products virtually, A&D professionals can expand their creativity and streamline their concept design process before needing physical samples. Brands and Suppliers now have the ability to promote and share products to tens of thousands of designers while saving heavy costs of unnecessary sampling. With this said, let's take a closer look at how Mattoboard’s technology is changing the industry design process for Virtual Sampling.
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At its core, Virtual Sampling is about creating accurate digital representations of physical products and materials. By creating these digital twins, we are enabling designers to access a vast range of materials and products from different suppliers all in one place, saving time and money. VSamples© are our direct solution to this problem - they are high-quality 3D models that accurately represent physical products and materials.
Our VSamples© are created using the latest 3D automation software we are developing together with 3D modelling techniques and auto PBR creation, ensuring that they are as accurate as possible. A PBR is a 'physical based representation' of a material, where we can simulate the real-life qualities of the material; how surfaces and textures reflect light, how shadows are displaced, the metallic-ness of a surface, glossiness, reflections, transparency and textural depth. This creates a high fidelity of detail to showcase and experience products online with textures and materials that have an almost real-life quality. The way light and shadow bounce off a surface allows us to simulate what a material might feel like before you need to order the physical sample. This means that designers can be confident that the VSamples© they are using in their designs are a near perfect representation of the physical product. We work closely with Brands and Suppliers to ensure that our VSamples© are up-to-date and reflect the latest products and materials on the market. Allowing designers to create trend led mood boards to suit their clients needs and desires.
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But we didn't stop there. We wanted to make the design process even more efficient, so we created the Mattoboard Creator - a Virtual Sample library and virtual studio table for Design professionals to curate Virtual Sample Boards and Mood Boards for projects in seconds, all online. The Mattoboard Creator is an intuitive and easy-to-use design tool that allows designers to curate virtual sample boards and mood boards for their projects quickly. They can easily browse through our library of VSamples©, select the ones they want to use, and drag and drop them onto their virtual sample board or mood board. The result is a professional-looking design board that can be shared with clients or colleagues in seconds across mobile or desktop. A complete game-changer for the digital workflow in the design industry.
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But it's not just about creating high-quality VSamples© - it's also about how designers can use them. That's where real-time rendering comes in. We have integrated real-time rendering into our web-based platform, which means that designers can see how their designs will look in real-time. This allows them to make quick decisions and changes to their designs, without the need for time-consuming rendering processes or ordering and waiting physical samples they may not need.
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Virtual Sampling gives Brands and Suppliers the potential to gain access to critical and informative data on their products' usage. By using our VSamples© and the Mattoboard Creator, brands and suppliers can track how many designers are using their products in boards, how many are saving them, and how many are requesting them. This data can provide valuable insights into which products and colors are trending, helping brands and suppliers to make informed decisions about future product development and marketing strategies. It can also help them to identify gaps in their product range or identify areas where they could improve their marketing efforts. By leveraging this data, brands and suppliers can gain a competitive advantage in the market and better meet the needs of designers and their clients. Deeper insight into product analytics and usage can help Marketing and Production Strategy teams align with manufacturing and content production. When you combine this value with the power of Virtual Sampling to decrease physical Sampling at the early stages of Concept design you increase the Return On Sampling Investment (ROsI) yield. This is because Virtual Sampling replaces the need for physical sampling at the early stages on a designer's concept. This early stage is where the clients and designers are constantly changing their mind and thus changing products and materials. This is an iterative process where Virtual Sampling allows brands to be in front of the designer at the exact moment they need the product. This is an extremely valuable time in the mind of the designer. Having products on the virtual table increase the chances of being put on a board and presented to a client. This increases RoSI, as the designers have a higher conviction and possibly client buy-in. Read more about what is a Brand's Return On Sampling Investment (RoSI) here
With VSamples© brands can put an end to sending unnecessary binders and catalogues of small product samples. Let designers experience your entire range online with compelling and enigmatic virtual showrooms discoverable on mobile, tablets, and laptops. Designers can now sample only the specific product they need from a range. The future is far more sustainable with A&D Virtual Sampling which increases ROI saving hundreds of thousands of dollars for Brands and Suppliers. View a real showroom here.
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Another significant benefit of Virtual Sampling is that it is a more sustainable approach to the design process. By eliminating the need for physical samples being ordered that are not necessary for early stage designs, Virtual Sampling reduces the environmental impact of the design industry. This is hours of less driving and material and capital wasted on boxing, packaging, posting, and finally less samples in landfills. This is particularly important as Brands and Designers become more conscious of their carbon footprint and seek to reduce waste.
The sampling industry has seen very little technological innovation because of the difficulty and inaccessibility of making 3D digital twins of real products, until Mattoboard. With VSamples© and Mattoboard Creator a new category of Virtual Sampling is here. Virtual Sampling has the potential to revolutionize the Interior Design and Architecture industry by providing a more efficient and sustainable way of creating material and mood boards.
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By using VSamples© and the Mattoboard Creator, designers can access a vast library of virtual samples online, saving time and money by eliminating the need to order physical samples from multiple brands and suppliers. Additionally, by combining the VSamples© with the most innovative real-time rendering in the web-browser and advances in 3D capabilities on the web, designers can create more accurate and realistic representations of their designs, providing a better sense of the final product before ordering the physical sample.
This new process is changing the way the industry works, making it more efficient, sustainable and cost-effective. So, What is your Virtual Sampling Strategy?
If you are a Supplier, a Manufacturer or a Distributor and want to convert your products to VSamples© for use on Mattoboard. You can book a demo here.
Mattoboard is a 3D tool for designers. Our drag and drop technology helps you design quickly & experiment endlessly. Stay on trend and use visual storytelling to create mood and material boards.
